Organizations once relied on third-party data to add insight about their customers’ behaviors, their demographics, psychographics and attitudes, and their propensities. But, there is increasing risk from using purchased data. Organizations have internal policies and external regulations governing how they use, protect and manage data. Many companies are making the shift from relying on third-party data to maximizing the value of their collected first-party data.
Join this webinar with Wes Rhodes from Kroger, Ashok Chennuru from Anthem, and Christopher Glover from BigID to talk about how businesses are investing in their own first-party data for company transformation and growth.