This Data Privacy Day 2025, we hosted a dynamic webinar spotlighting the evolving intersection of AI and data privacy. Featured speakers Jim Sturm, Chief Privacy Officer at Inspire Brands, and BigID CPO, David Ray, broke down the challenges and opportunities shaping the future of the industry landscape. From real-world insights to expert strategies, take a look at some of their key takeaways from our recent webinar below.

Strategies for Responsible AI Use

Data minimization and purpose limitation are fundamental privacy principles, and they take on even greater significance in the age of AI. Both Sturm and Ray emphasized, these principles dictate how data should be collected and used, particularly when training and deploying AI models. Clear and comprehensive privacy notices are essential, empowering users to understand how AI systems operate and which regulations apply to them. This transparency builds trust and fosters a more responsible AI ecosystem.

Every AI system has some level of bias, either from the data or the decision-making process. The goal is to understand and mitigate bias to comply with laws.

– Jim Sturm

Recognizing the challenges of bias is the first step in tackling responsible AI use effectively. David highlighted the importance of diverse teams in assessing and refining training data to minimize bias, noting that, “The complexity of AI technology brings new levels of risk and harm.” Ray and Sturm stressed the need for a holistic, risk-based approach—one that integrates privacy and security to proactively mitigate bias and its potential impact.

Charting a Course for Ethical AI in the Future

Ray and Sturm also tackled the critical responsibilities organizations face in AI adoption and the future of the field. While on the topic, Ray cautioned against the dangers of “shadow AI,” where vendors promote AI adoption without fully considering the associated risks— expressing the importance of contracts that clearly define accountability.

Meticulous internal AI governance committees composed of diverse stakeholders— including HR— as Sturm emphasized, is crucial for successful AI implementation. Transparency, careful planning, ongoing monitoring, and regular AI audits are essential for navigating the evolving AI landscape.

Other key takeaways from our recent webinar—data minimization, purpose limitation, bias mitigation, strong governance, and continuous monitoring—provide a roadmap for responsible AI adoption. As AI evolves, staying informed, refining privacy practices, and prioritizing ethics will be essential for success. To learn more, watch the full webinar on demand here or read our latest whitepaper on Data Security, Privacy, Compliance, and Hygiene for AI.