Mid-market enterprises are facing an uncomfortable reality: their data risk looks more and more like that of a Fortune 500 company – but without the staff, tooling, or operational maturity to manage it.
Sensitive data is sprawled across SaaS apps, cloud data platforms, collaboration tools, backups, and AI pipelines. Regulations continue to expand. Breaches increasingly start with exposed data, not perimeter failures. And AI initiatives are accelerating risk faster than security teams can keep up.
For MSSPs, this gap represents one of the largest unmet opportunities in managed security today.
The DSPM Gap in the Mid-Market
Most mid-sized organizations understand they have a data problem. What they lack is continuous visibility into:
- Where sensitive and regulated data actually lives
- Who has access to it and how it’s being used
- Which exposures represent real business risk
- How to operationalize remediation without disrupting the business
Traditional security controls don’t answer these questions. Neither do point tools focused on DLP, CASB, or posture management in isolation (which tend to simply focus on visibility).
What’s missing is Data Security Posture Management (DSPM) – and very few mid-market organizations are equipped to deploy, operate, and scale DSPM on their own.
That’s where MSSPs can step in.
Why DSPM Is a Natural MSSP-Led Service
DSPM aligns perfectly with the MSSP operating model:
- It is continuous, not point-in-time
- It is data-driven, not alert-driven
- It delivers measurable risk reduction, not just visibility
- It integrates directly into SOC, SecOps, and governance workflows
Yet many MSSPs hesitate to offer DSPM today – not because customers don’t need it, but because building a DSPM service from scratch feels complex, risky, and resource-intensive.
It doesn’t have to be.
What Mid-Market Customers Actually Expect From a DSPM Service
Mid-market enterprises don’t want another tool. They want outcomes.
Specifically, they expect their MSSP to:
- Discover and classify sensitive data across cloud, SaaS, and on-prem environments
- Do so without copying or moving customer data
- Use full scanning and AI-assisted classification, not sampling
- Continuously contextualize risk based on data sensitivity, access, location, and usage
- Drive automated remediation actions that align with security, privacy, and compliance goals
This requires a stateless, metadata-driven DSPM platform that can operate at scale across customers—without creating new data exposure or operational overhead..
BigID: Purpose-Built DSPM for MSSPs
BigID was built to power data security, privacy, compliance, and AI governance at enterprise scale, and that same architecture is what makes it uniquely suited for MSSPs.
BigID enables service providers to deliver DSPM as a managed service, without:
- Copying customer data
- Managing fragile per-source tools
- Building custom classification models per client
- Overloading SOC teams with noise
To accelerate time to market, BigID offers BigID Express – a streamlined software and services package designed specifically for MSPs and MSSPs launching DSPM offerings.
With BigID Express, partners can:
- Launch a DSPM service quickly with a proven reference architecture
- Focus on high-value data sources and lifecycle priorities first
- Standardize service delivery across customers
- Scale profitably as demand grows
From Managed Security to Managed Data Visibility & Control
The MSSP market is evolving. Customers increasingly expect partners not just to respond to threats—but to understand their data, reduce exposure at the source, and enable secure innovation with AI.
DSPM is foundational to that shift.
By offering DSPM as a managed service, MSSPs can:
- Differentiate beyond traditional SOC services
- Unlock new recurring revenue streams
- Increase stickiness with existing customers
- Become strategic partners in security, compliance, and AI readiness
For mid-market enterprises, this means stronger security, reduced regulatory risk, and confidence to move faster. For MSSPs, it means owning the next layer of managed security value.
BigID is ready to help you build it. Partner with BigID to deliver measurable data risk reduction, compliance readiness, and AI-safe innovation for your customers. Contact our partner team today at [email protected]!
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