The Case for Data-Driven Data Mapping
The best way to know your customer is to know their data. Every year organizations collect exponentially more personal information on their customers and clients but often lack …
Category: Data Strategy
Identifying Identity Data: Will You Know It If You See It?
What might have been in the past a clear and binary answer to the question of what constitutes personally identifiable information (PII) will soon become more complex and …
Can you be data driven if you don’t know where your data’s been?
As Bob Marley once observed: “If you know your history, then you would know where you coming from.” The same principle could be said to hold for the …
Do You Know Where Your Customer Data Is?
Data about customer preferences and behavior is a critical resource to a data-driven organization. Greater insights into what motivates and matters to customers help organizations build loyalty by …