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Why DLM Needs a Rethink – From ROT to Responsible Disposition

Data Lifecycle Management is broken.

For years, DLM was treated like a back-office IT function – archive some files, run a script, keep data for seven years just to be safe. But that mindset doesn’t scale in today’s reality of exploding cloud data, privacy mandates, AI adoption, and growing cyber risk.

You can’t solve modern problems with legacy tools.

That’s why organizations are rethinking DLM – and why BigID is the first and only data and AI platform built to deliver responsible disposition at scale. Not just retention policies. Not just stale file cleanups. But full lifecycle control across all data, all sources, and all stakeholders.

DLM Is No Longer a Nice-to-Have

The stakes are higher than ever:

  • Privacy regulations like GDPR and CCPA require data minimization, retention justification, and verifiable deletion
  • AI governance demands clean, trustworthy, and up-to-date datasets
  • Security programs need to reduce the attack surface and eliminate sensitive data debt
  • Cloud storage costs are outpacing budget growth
  • Legal teams face mounting retention and deletion obligations

Most tools weren’t designed for this. BigID was.

BigID is the first solution that brings together automated discovery, contextual classification, policy enforcement, and deletion workflows – all in one platform, all built for enterprise scale.

ROT Is Bigger Than You Think

Legacy DLM tools focus narrowly on stale files. But ROT – redundant, obsolete, and trivial data – spans structured databases, unstructured docs, semi-structured logs, and more.

BigID is the only solution that can:

  • Discover ROT across structured, semi-structured, and unstructured data
  • Detect exact duplicates and near-duplicates
  • Identify obsolete records using creation date, access history, activity level, or consent expiration
  • Classify trivial data based on business taxonomies or similarity to examples

That kind of precision is what makes retention real – and what makes deletion safe.

See BigID Next in Action

Responsible Disposition Requires More Than Rules

Retention policies are only part of the story. Responsible disposition means:

  • Full-fidelity scans that don’t skip large or old files
  • Flexible, low-code retention schedules based on real business logic
  • Legal hold checks and referential integrity safeguards before any deletion
  • Workflows for review, approval, and tombstoning
  • Cold storage options for data you can’t delete – yet
  • Restore capabilities when deletion needs to be reversed

BigID is the only platform that offers end-to-end DLM with built-in controls, automation, and auditability – purpose-built for privacy, security, and governance teams alike.

Clean Data Is Secure, Compliant, and Valuable

You can’t secure what you don’t manage. You can’t comply with what you can’t find. And you can’t drive AI or analytics on data you don’t trust.

That’s why modern DLM isn’t optional – it’s foundational.

BigID gives you the visibility, intelligence, and control to reduce risk, enforce compliance, and lower cost – by managing the full data lifecycle from discovery to disposition.

BigID is the first and only solution to make DLM enterprise-ready.

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How a Global Retailer Streamlined Data Lifecycle Management with BigID

See why a global sportswear retailer chose BigID to transform data management, security, privacy, and compliance across their vast data landscape.

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