How MARS, Inc Uses a Global Benchmark Strategy to Streamline Privacy Rights w/BigID


MARS Inc., like most organizations, has had to adapt to the challenges of achieving privacy compliance since the emergence of the General Data Protection Regulation (GDPR). They began their journey with BigID by focusing on data discovery for data subject rights requests, which modernized its privacy framework to process requests efficiently. MARS used its new privacy framework, with GDPR as its benchmark, to overcome regulatory obstacles while adjusting to emerging regulations.

Follow the MARS journey during a live discussion between  MARS’ Eleanor Gibson, Head of Strategic Initiatives and Program Management, and BigID’s Tomer Elias, Director of Product Management, to learn:

  • How MARS set a benchmark for their privacy program
  • The importance of data discovery and creating a data inventory
  • Best practices for operationalizing data subject rights requests
  • Positive impacts from a modernized privacy program – and how to address the ever-changing data protection landscape