A trusted customer relationship is much more than acquiring a loyal following or a steady revenue stream. It’s the foundation that compels customers to share more of their data, so businesses can derive insights into unmet needs, evolving beliefs, and new behaviors across the marketplace.
But trust must be earned. Proper data management responsibility from privacy, accountability, ethics and more are critical elements. Regulation such as the European Union’s General Data Protection Regulation (GDPR), California’s (USA) Consumer Privacy Act (CCPA), Brazil’s General Data Protection Law (LGPD), and others are in place to help. But with such a critical and complex challenge, how should companies ensure they can build individualized experiences, and still warrant that they can meet the individual data rights introduced by these new privacy regulations.
Join us for a panel discussion to learn how to build transparency into data collection and sharing, and ensure accountability for those customer promises.
• Treat customers as trusted individuals
• Collect consent and preference transparently
• Manage data responsibly, ethically and compliantly
• Put customers in control of their data
• Turn data insights into meaningful action
