SC Magazine: Privacy 2020: From prepared to alarmed, the year the rubber hit the road

With 2020 coming to a close, SC Media is delivering through a series of articles our picks of the most high impact events and trends of the last year, which we predict will factor into community strategies in 2021 and beyond. This is the second in that series.

If 2019 was an opportunity for privacy advocates to push for preparation ahead of looming data protection deadlines, then 2020 was the year organizations were expected to prove themselves ready.

But while many may have felt relatively comfortable with the state of progress by the time the July 1 enforcement deadline for the California Consumer Privacy Act (CCPA) rolled around, what came just two weeks later was “stunning and completely unexpected,” in the words of attorney Lisa Sotto, head of the global privacy and cybersecurity practice at Hunton Andrews Kurth.