In the good old days – let’s say, 10 years ago – data protection was synonymous with technologies such as encryption and tokenization. By transforming the data or making it less visible, companies were able to protect their data and that of their customers. No more.
Times have changed, and with them, so has the approach to data privacy. New regulations pivot on the notion that data belongs to individuals, not the enterprises that collect it. Instead of just masking or hiding the data, companies need to provide fundamental data accountability to their employees and customers.
But how can enterprises be accountable for data when they don’t know what they have, where it is, who it belongs to, where it’s been, or where it’s going? To meet today’s mandates and user expectations, companies need to completely rethink data protection.
