SAP: Data Privacy and Protection Series — Privacy by Design: Raising the Bar on Data Trust to Deliver the Right Customer Experience

Our personal data has many dimensions – all of which can be cross-related and mapped in ways that no one could have imagined a few years ago. Take, for example, browsing history: when combined with purchase transactions, travel itineraries, text messages, and forum posts, companies gain a complete profile of a customer’s social and business contacts, interests, likes, dislikes, and preferences.