Kellogg Insight: Thinking about Adopting a Contact-Tracing App for Your Company? Here’s What to Keep in Mind.

For companies seeking to reopen, introducing contact tracing technology may seem like an obvious good idea—a way to quarantine any employees who may be infected, so that everyone else can remain safely on the job. But contact tracing apps also introduce serious questions around trust and employee privacy.

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How much do leaders need to know about their employees’ private lives? What should they do with the data they collect? And will workers trust them not to misuse this information?

On this special episode of The Insightful Leader, Kent Grayson, a professor of marketing at Kellogg, discusses these questions with Heather Federman, the vice president of privacy and policy at data software company Big ID.