The California Privacy Rights and Enforcement Act, also known as Proposition 24, will make it more difficult for large technology companies such as Facebook and Google to gather and track users’ data through third parties. On Nov. 3, the bill was passed into law by voters in California.
Under the new law, users will have the ability to opt out of “sharing” their data with companies through digital advertising. It also prohibits the sharing of information between companies. Individuals will see new protections and additional mechanisms added that allow people to access, correct, or delete their data.