Forbes: Crisis Or Not, Retailers Need To Prepare For CCPA Enforcement

Online retail is having a big moment right now. COVID-19 and the prescribed shelter-at-home orders are killing many brick-and-mortar stores and restaurants, but it’s been a boon for online shopping. A March survey of 1,000 adults found that 42% of consumers are shopping more online.

Outside our front doors, the nation seems to be standing still, with businesses boarded up and streets and sidewalks empty. Unemployment claims have reached 17 million, and the economy is on life support. Landlords are giving tenants a reprieve, and another relief package is in the works for businesses.

Given this environment, one might reasonably think that privacy law would be the last thing on officials’ minds. At least that was the hope of more than 60 companies that sought to delay enforcement of the California Consumer Privacy Act (CCPA) from July 1 to January 2021. The state Attorney General’s office recently denied the request.

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