The spotlight was firmly on privacy of customers and its effects on enterprise software as SAP unveiled a new customer relationship management (CRM) software suite, the C/4HANA. The launch of the comprehensive software suite marks a major push of the Walldorf, Germany headquartered company into CRM, as it consolidates a multitude of its offerings into the new software suite.
Addressing the 22,000 strong turnout at the annual SAP conference – SAPPHIRE2018 in Orlando in the United States .
