Lonnie is the Digital Experience Marketing Lead at BigID, bringing over a decade of SEO and digital marketing expertise across B2C and B2B businesses in SaaS and eCommerce. Having worked both in tech and on the agency side, Lonnie combines a strong foundation in search strategy, UX, and content development with a passion for the evolving landscape of data protection. From aligning content with search intent to sharpening brand voice, Lonnie ensures that organizations not only stand out in a competitive SaaS market but also build trust through thought leadership on critical issues like compliance, data risk, and responsible innovation.