At AWS re:Invent, Amazon Web Services (AWS) unveiled powerful new capabilities for Amazon SageMaker to accelerate the development and deployment of generative AI. As organizations scale AI and machine learning across the enterprise, they face new and urgent challenges around securing the sensitive data fueling these innovations.
BigID is proud to be a launch partner for the AWS Data & AI Governance and Security initiative. As the industry leader in AI data security and governance, BigID brings deep visibility, control, and intelligence to data powering large language models (LLMs). With our new native connector for Amazon SageMaker, organizations can automatically discover, classify, and contextualize the training data behind their AI models – pinpointing where personal and sensitive data lives, how it’s used, and where it may pose risk.
By embedding data governance and privacy into the foundation of AI, BigID empowers organizations to operationalize responsible AI—from training to deployment. The result: minimized risk, streamlined compliance, and scalable, trusted AI adoption.
Navigating the Complexity of Cloud Data
AWS offers scalable infrastructure for data and AI, with innovations like SageMaker AI und SageMaker Unified Studio accelerating generative AI development. But as data grows across services, regions, and accounts, visibility and control become more difficult. BigID solves this with automated discovery, classification, and governance to secure sensitive data and support responsible AI across AWS.
BigID’s Autodiscovery maps data sources across the AWS landscape, giving organizations clear visibility into where sensitive data resides. This foundation enables consistent governance and compliance across multi-account, multi-region environments.
Strengthening Data Governance Across AWS
Effective data governance is essential for compliance and safeguarding sensitive information. BigID’s breadth of connectors for AWS services allows businesses to discover, classify, and map their data across the entire AWS ecosystem. By creating a comprehensive inventory of data storage locations, BigID simplifies risk identification and privacy protection, helping organizations maintain control over their data.
BigID’s flexible scanning architecture adapts to any AWS environment, whether scanning across multiple accounts or within specific regions. This flexibility ensures accurate data classification and improves control over governance strategies, empowering organizations to manage their data effectively.
Comprehensive Visibility and Control of SageMaker AI Models
With the launch of our new Connector for Amazon SageMaker AI, BigID provides organizations with unparalleled visibility into their trained large language models (LLMs). This connector automatically catalogs models created within Amazon SageMaker and scans their training datasets for sensitive data, such as PII. By identifying potential data risks, BigID allows businesses to make informed decisions about model deployment, ensuring responsible AI governance and compliance.
For customers leveraging generative AI, this is a game-changer, as it ensures that models trained on sensitive datasets are compliant with privacy regulations and best practices. It also provides the confidence that sensitive data isn’t inadvertently embedded in fine-tuned models or vector databases used for retrieval-augmented generation (RAG) applications.

Secure GenAI: Harnessing AI Safely
As generative AI (GenAI) technologies gain momentum across industries, it is crucial to ensure that AI systems interact with data securely and responsibly. Generative AI models require access to large datasets to function effectively, but they also introduce new risks, especially when processing sensitive data.
BigID provides visibility and context across a customer’s data landscape, strengthening governance and ensuring that AI systems access data ethically and within regulatory requirements. BigID’s secure GenAI framework offers a robust foundation for data privacy and security, helping businesses discover, classify, and cleanse sensitive data before using it to train AI models. This ensures that personally identifiable information (PII) and other confidential or sensitive data are not included in fine-tuned models or Vektor-Datenbanken for RAG applications.
By combining BigID’s GenAI Framework with AWS GenAI services, businesses can safely leverage AI while maintaining strict data security and compliance protocols. This partnership promotes responsible AI use and fosters trust in AI-driven innovations across industries.

Empowering Organizations to Manage Data Effectively
As an AWS Partner Network (APN) member, BigID is committed to simplifying and automating data governance, security, and compliance for AWS environments. The partnership between BigID and AWS provides organizations with the tools to discover and classify sensitive data, manage access, and ensure compliance with privacy regulations, all within their trusted AWS ecosystem.
- Centralize cloud data visibility to streamline policy enforcement and apply consistent security controls across AWS services.
- Continuously manage data risk with automated discovery, classification, and remediation actions to mitigate exposure and improve data security posture.
- Automate at scale to eliminate manual data security tasks, boost efficiency, and reduce operational overhead.
- Strengthen governance and compliance by enforcing access and retention policies aligned with internal and external requirements.
- Enable responsible AI adoption by safeguarding AWS training datasets and models through better sensitive data visibility and context.
Through automated discovery, secure data access, and ongoing security monitoring, BigID and AWS help organizations take control of their data. By leveraging AWS infrastructure and BigID’s expertise in data security and privacy, businesses can confidently navigate the complexities of cloud data management, optimizing data governance and security strategies along the way.
Start building a secure data and AI governance foundation today – visit BigID on AWS Marketplace or schedule a personalized demonstration with our data security experts today!