I admit, we have needed a BIgID type product for a long time. Anitian has done data classification projects over the years and they are always a messy, complex endeavor because there are no good solutions in this space. Many of the DLP-type products that do this are expensive and lame (except you ForcePoint). And privacy? In the USA, privacy is a joke. This is an area where Europe, through GDPR is exercising some real muscle. Because all these USA companies who want European business are not going to get around GDPR with some checkbox audit.