With the advent of the privacy era, and the looming General Data Protection Regulation, organizations are starting to realize that relying on classification for data discovery has hit …
Many of us have heard that data is the new oil, because it powers modern digital commerce. But the analogy isn’t limited to the idea that data fuels …
Consumer data is a big deal to the consumers who share the data, the companies that collect and process the data, and the governments that oversee the protection …
Big Data creates big problems for finding identity information. As organizations shift to predominantly online interactions with their customers, they are collecting petabytes of data about individuals at …
The best way to know your customer is to know their data. Every year organizations collect exponentially more personal information on their customers and clients but often lack …
What might have been in the past a clear and binary answer to the question of what constitutes personally identifiable information (PII) will soon become more complex and …
As Bob Marley once observed: “If you know your history, then you would know where you coming from.” The same principle could be said to hold for the …
Data about customer preferences and behavior is a critical resource to a data-driven organization. Greater insights into what motivates and matters to customers help organizations build loyalty by …